Case Studies
Business consultation, shown in full.
Anonymised examples of the work First Osman does: how the problem was framed, what we tested, and the decision the client reached.

Margin recovery for a mid-market industrial manufacturer
A profitable business losing gross margin every quarter, without agreement inside the leadership team on why. Six weeks of order-line analysis ended the debate and recovered 3.1 margin points.
European industrial manufacturer, roughly €180m revenue, two production sites, 140+ active product lines.
- Gross margin recovered
- 3.1 pts
- Diagnostic to decision
- 6 weeks
- Product lines reviewed
- 140+

Sequencing an AI programme behind data readiness
A board-approved AI mandate with no agreed link between the models proposed and the decisions they were meant to improve. The programme was resequenced around data readiness before further spend.
North American financial services firm, regulated environment, board-level AI mandate, three pilots already in flight.
- Pilots rationalised
- 3 → 1
- Programme cost avoided
- ~40%
- Engagement length
- 9 weeks

A market entry decision that ended in a disciplined no
An attractive market, a capable business, and the wrong timing — established before capital was committed. Entry was deferred eighteen months, and the board counted that as the win.
Consumer goods brand, strong domestic position, evaluating entry into a fast-growing Middle Eastern market.
- Capital deferred
- $12m
- Scenarios modelled
- 4
- Decision reached
- 5 weeks

Operating model redesign for a multi-country services group
Growth by acquisition had produced four operating models inside one group and unclear decision rights. A single delivery standard and clear authority cut support cost by 18%.
Multi-country professional services group across six African markets, grown through four acquisitions.
- Countries aligned
- 6
- Support cost reduced
- 18%
- Implementation
- 2 quarters
Clients are not named and details are anonymised. Figures are representative of the type of business consultation First Osman performs.