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First Osman Insights
Analysis for people who have to decide.
Short, evidence-led pieces on the problems we are asked about most.
Strategy
14 Aug 2026
6 min read
Diagnosing before solving: why most transformation programmes start in the wrong place
Programmes rarely fail because the solution was wrong. They fail because the problem was never properly defined.
Technology
2 Jul 2026
5 min read
AI ambition and data readiness: closing the gap before the investment
The constraint on most AI programmes is not the model. It is the state of the data and the decisions it is meant to support.
Finance
21 May 2026
7 min read
Cost baselines that hold: why savings reappear within eighteen months
Cost reduction without structural change is a timing exercise. The costs return, usually with interest.
Growth
9 Apr 2026
6 min read
Market entry discipline: sizing the opportunity and the cost of being wrong
Entry decisions are usually presented as upside cases. The stronger analysis prices the downside.